It’s no secret that online marketing spend in the legal industry is at an all-time high. The subject has been covered thoroughly in Bar Journals and Legal Newspapers. If you still don’t think your competition is devoting marketing resources toward getting in front of potential clients online, Google your practice area — see who shows up. Now disregard that fact for a second (just because your competition is doing something isn’t necessarily enough of a reason to jump into the ring yourself.) Think about this instead — in the last three-to-five years an entire generation of individuals and executives who are in a position to purchase legal services (either within their organization on on their own) has become knowledgeable and comfortable enough doing their research on the web — everything from the purchase of a new car to which restaurant to go to. It’s almost counter intuitive to think that those same individuals wouldn’t devote some amount of time to vetting an attorney prior to hiring them.
So ask yourself these questions:
What would happen if you were referred to someone and they couldn’t find you on the web?
What would happen if they searched for you and all of your competitor’s accolades and wins came up ahead of yours?
Would that potential client think twice about retaining you?
Would they ask for another referral?
Is the money you spent on a website worth it if no one can find you?
Firms don’t make it on to the front page of Google by accident; especially if in a marketing-competitive practice. It takes a coordinated effort.
We are that coordinated effort. Beyond being found on Google and what other SEO companies promise, we can offer something else they can’t, a diversified legal marketing strategy that is constantly churning in the background while you concentrate on your practice. We’ve helped lawyers run well-traveled blogs, become known as experts in new practice-areas, and get new clients in narrowly-focused emerging litigation trends. As part of a digital marketing strategy, we can get your articles placed on legal websites and publications that we have relationships with and have placed quality content with in the past. We can not only increase your exposure, but get you recognized as an expert in your field and open the door to speaking and referral opportunities that would have not otherwise been available.
Majux Marketing is a digital marketing company which was founded by two partners who spent a collective 15 years as the Marketing Directors of national and regional practice law firms.
So sit down with us today and see how we can revolutionize your marketing strategy. We have a proven track record working with lawyers across almost all areas of practice, including commercial litigation, insurance defense, corporate law, trusts and estates, medical malpractice, criminal, and plaintiff’s work.
Visit us online at http://majux.com or feel free to give us a call at (215) 983-2642.
- Location: Buffalo
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